Victor Jakobsson

I am curious, attentive to detail and sensitive to nuances in social settings. This strengthened by my cultural background.

I have worked in the tech industry for six years where I began as a UX designer in Melbourne. This experience taught me about the importance of customer interactions across digital platforms. The voice of the user was intriguing to me. In additon, how we humanise tech, was something I learnt was even more important.

I focused on websites and mobile app development. As I grew in my profession, I decided to go to design school. Where I studied a Masters of Design Strategy and Innovation. This was an amazing experience.

Throughout my studies I got the opportunity to work in Dubai for an East African mining equipment distibution company. I worked to design several research tasks and also designed advertising magazine prints. I fell in love with the elegance of the delicate relationship between form and function.

Framing the Y's ambition is to enable creativity for complex problem solving. With a focus on helping businesses with their website execution and by teaching the ways in which, creativity can flourish under various circumstances.